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Think Borderless

Your customers expect to find you anywhere. In the store, online or when contacting the customer service team: how do you make sure that customers are always treated the same?

Think Borderless

Stop thinking in channels and communicate with customers via an omnichannel strategy based on a single version of the truth. But how do you realise this?

Stop thinking in channels

Stop thinking in channels and communicate with customers via an omnichannel strategy based on a single version of the truth. How? By ensuring that your systems for both ‘clicks’ (online) and ‘bricks’ (in-store) communicate in real time to share and synchronise customer data.  Make sure that your shop assistants always have the same, up-to-date information as your help desk, inventory manager and web shop.

A uniform customer experience?

Your customers expect convenience and uniform content that is tailored to their needs – online as well as in your shop, in online catalogues and in printed promotional material. They also expect you to approach them with consistent details related to products, prices and offerings. That implies that they expect to get the same discounts in your physical store as online.

Are all your applications aligned so that they communicate in real time? If so, immense opportunities are on the horizon! You could, for example, filter the massive amount of customer data to gain specific insights that can help you customise discounts. Wouldn’t it be great if, for example, your shop assistants received relevant information about all the customers that walk into the store? Imagine what they could do with the knowledge that a woman currently in the shop was viewing a specific shirt on your web shop the night before.

 

Omni Customer Loyalty

Do you want to introduce a customer card, issue gift cards, offer employees a discount, or subscribe to loyalty programmes offered by third parties? With Omni Customer Loyalty you can easily run loyalty programmes that reward your loyal customers.

WHITEPAPER: SURPRISE IN CUSTOMER INTERACTIONS

Optimise customer engagement in retail, wholesale and manufacturing.

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Interest management: step into your customers’ shoes

Blog - May 8 2018, Thijs den Dikken, 5 min reading time

How well do you know your customer? Well through the use of interest tags in your marketing communications, you can truly get to know the loyalties and preferences of your customer. For example, with this data you will be able to offer the right pair of sneakers through the appropriate medium.

Your customer expects to find you anywhere

Video

In the store, online or when contacting the customer service team. How do you make sure that customers are always treated the same? Check James’ customer journey. Think borderless.

Checklist: On track with your omnichannel strategy?

Checklist

Your customers expect to find you anywhere. In the store, online or when contacting the customer service team: how do you make sure that customers are always treated the same? Are you on track with your omnichannel strategy?