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Customer Engagement

How can you exceed customer expectations and leapfrog your competitors? Customer Engagement is the name of the game.

YOUR CUSTOMER EXPECTS YOU TO SURPRISE HIM ALL THE TIME

Today’s customers always want more: more personalised offers and deals that are more relevant and more consistent across channels. Customer engagement is about more than just interacting with your customers!

Customer Engagement

The Internet of Things, 24/7 online and big data: the digital revolution has turned the world upside down. That revolution is visible everywhere, not least in the way you find and win customers and keep them coming back. The customer is in the driver’s seat.

Retailers, wholesalers and manufacturers: how can you exceed customer expectations and leapfrog your competitors? Customer engagement is the name of the game.

More than customer interaction 

Customer engagement is about more than just interacting with your customers. It is, first and foremost, about arousing your customers’ interest. How do you make sure that future customers become – and stay – interested in your products and services?

Secondly, customer engagement is about putting your customer first. How can you convince them that they’re the only ones that matter? The answer: keep surprising them. Over and over again.

Be Personal

Do you know your customers through and through? Do you know their favourite colours or hobbies? A personal approach can really help attract customers to your business.

Think Borderless

In the store, online or when contacting the customer service team: how do you make sure that customers are always treated the same?

Stay Connected

An electric toothbrush that orders its replacement brush heads itself? Sure, why not! Digitisation and the Internet of Things (IoT) provide businesses with easy access to massive amounts of customer data.

Take Control

Can you paint an accurate picture of your customers, and do you have full control over your stock and supply chain? To do so, your business and IT must be perfectly aligned.

SAP Hybris Marketing

Analyse each customer in all channels to identify each contact opportunity, including previous purchases, implicit purchase signals observed during recent browsing sessions or social media comments about your product or brand.

Kentico

Have an integrated e-commerce solution at your disposal without any of the usual worries and costs. This application offers extensive CMS, online marketing facilities and is perfect for content-driven websites.

WHITEPAPER: SURPRISE IN CUSTOMER INTERACTIONS

Optimise customer engagement in retail, wholesale and manufacturing.

Download whitepaper

Know what a customer costs by creating a 360 degree view

Blog - September 3 2018, Thijs den Dikken, 4 min reading time

Bringing in new and loyal customers with effective campaigns via the right channels, while you’re also aware of the exact cost of every new customer. Back this up with data and stay within the available budget.

YOUR CUSTOMERS EXPECT YOU TO SURPRISE THEM ALL THE TIME

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Technological developments have dramatically changed consumer behaviour. How do you keep customers loyal to your brand? By surprising your customers time and time again.

YOUR CUSTOMERS EXPECT ONLY ONE VERSION OF THE TRUTH - Take Control

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Can you paint an accurate picture of your customers, and do you have full control over your stock and supply chain? To do so, your business and IT must be perfectly aligned. That means you need a central platform where you can analyse pricing, logistics and sales information in real time.