Customer Experience

Customers are expecting more and more from you. They expect relevant offers at the right price, and they want the focus to be on who they are.

Create loyal customers by truly putting them first

How can your organisation – whether you are a retailer, a wholesaler or a manufacturer – exceed customer expectations and beat the competition? The answer: by continuing to surprise your (potential) customers. Customer engagement plays an important role in this.

Customer Experience solutions

Customer engagement means more than just interacting with customers. It is first and foremost about arousing interest. By approaching your customers in the right way and providing them with information, you can ensure future customers become and remain interested in your products and services.

Put the customer first 

Secondly, customer engagement is about putting the customer first. You face the ongoing challenge of making your customers feel like everything revolves around them. To achieve both of these things, you need to keep surprising your current and future customers. Ctac helps you do this thanks to a range of powerful solutions.

Marketing, Sales & Service (CRM)

CRM solutions put all your customer information in one place, allow you to develop new insights based on your business data, and help you respond to your customers' needs.

PIM solutions

The customer journey is changing rapidly. There are more (digital) sales channels available than ever before. What's more, consumers no longer think in terms of channels. This means it is essential to offer the right product information through all your channels.

E-commerce & CMS

How can you create customer loyalty for your organisation? Customer engagement plays an important role in this. Engaged customers are loyal customers, and you can generate customer loyalty by deploying the right e-commerce solutions.

SAP Hybris Cloud for Customer

With SAP Hybris Cloud for Customer it is all about developing a so-called golden record for each customer. This means that we create the best possible picture of each customer (a 360-degree view) for more insight into the customer's status.

Ctac Instore Production

Ctac Instore Production predicts what supermarket customers need to ensure a continuously fresh experience. Prevent losses of fresh produce on the shop floor and stop food from being wasted.

Whitepaper: Surprise in customer interactions

The who and why of Customer Engagement in Retail, Wholesale and Manufacturing.

Download whitepaper

Design Thinking: Getting started with the ultimate Customer Journey

Blog - November 19 2018, Frank Koppen, 5 min reading time

If your company wants to be truly relevant to consumers, you constantly have to base your reasoning on your customer's needs. Design Thinking can be of enormous help with that.

How do you create the uniform customer experience accross all channels


Your customers no longer think in terms of channels, but in terms of products with the right product information. Watch the webinar.