Our point of view
Are you familiar with those advertising leaflets with offers that have been selected 'especially for you'? Do you know why most of them end up unread in the waste paper basket? Exactly. That's why you should make sure the advertising activities you decide on for your project actually answer recipients' questions and meet their information needs. That way, you can be sure the materials will be read.
It isn't easy to make the message about your project stand out from the flood of information that your employees have to deal with every day. To create a base of support, it is important for your employees to receive information in good time about why the project is being carried out, what will change for them, and what opportunities it offers them. We use an array of channels and messages in our communication plan to convey this information properly.
Each project has milestones to celebrate. These are worth focusing on, but it is best to do so using a different method than a standard newsletter. Ctac helps you devise appropriate, high-impact messages and actions that hit the mark, and that make these changes visible to people outside the project team too. Naturally, the project team members have an important role to play here. After all, they speak your organisation's language.