3 September 2018, 4 min reading time
Product Information Management systems (PIM) must provide 'one version of the truth' in terms of commercial, marketing, logistic, functional and technically-related product information.
3 September 2018, Thijs den Dikken, 4 min reading time
Bringing in new and loyal customers with effective campaigns via the right channels, while you’re also aware of the exact cost of every new customer. Back this up with data and stay within the available budget.
In more and more industry sectors, manufacturers and producers are seeing consumers as an interesting direct marketing channel. Increasing sales or margins is not the only reason for the move to D2C.
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